Getting Kids Hooked On Stocks

This 1995 Kiplinger’s article pretty much sums it up: Our firm’s founder Bart Boyer was adamant on getting his four kids hooked on stocks.

boyer kids kiplinger

It All Starts At A Young Age

Parsec Financial founder Bart Boyer’s two youngest children fondly remember when their father would take them to Denny’s where they would discuss how Tracy owned stock in Heinz and thus she would request that the waiter no longer serves her Hunts ketchup. He would mandate that his family watch The Nightly Business Report every evening at 7 p.m. while eating family dinner. Instead of a monthly allowance, his children would receive dividends from their stocks, which quickly taught them the tumultuous ups and downs of company dividends and the difficulty of budgeting on a fluid income!

Little did they know then, but their mom and dad were investing for their future and staking a BIG bet. In 1980, they move to North Carolina with a newborn baby. They didn’t know anyone! Five years later, they had four children (a happy occurrence of twins aka Tracy and Travis when they thought, “ah heck why not have a 3rd?!”) and their dad had made a go at investing. However, the timing couldn’t have been worse with the 1980-1982 double recession, 17% home mortgage interest rate, a few good years, then sadly the 1987 stock market collapse. Despite the hard times, he was a true entrepreneur and stuck it through. 42 years later, his employee-and-family-owned fee-only financial management company now manages more than $3.6 billion in assets via 80 employees in six office locations across N.C. (as of June 30, 2022).

boyer family on good morning america
boyer twins on good morning america
parsec financial employees
boyer twins at graduation

From Then To Now ...

In 1995, the Boyer family was invited to speak on Good Morning America about how to get children interested in investing. Travis and Tracy stayed in the green room with mom while the older children went on air. Too bad they thought we were too young to speak at the time … look at us now!

Travis joined the family business and sponsor of this website, Parsec Financial, in 2012 and is a Chartered Financial Analyst® charterholder and a CERTIFIED FINANCIAL PLANNER™ practitioner. Tracy joined Parsec in 2019 as head of marketing and has her MBA/MSIS.

The Boyer twins are part of a robust team of 80 Parsec employees (including financial advisors, financial planners, investment managers, client service specialists, data services and support staff) across North Carolina.

In line with our firm’s dedication of investing in the next generation, we are providing a wealth of starter materials for those in their 20s and 30s who are trying to get a handle on their finances. It’s difficult to figure out how to juggle school loans with a mortgage and ongoing monthly bills (sometimes it’s no fun growing up!).

The topics are not exciting and sometimes it’s super confusing, so we tried our best to simplify it and hand-hold you through it. We applaud you for taking the time to invest in your future (and that of your family’s). We feel as though this site is our way of paying it forward, so thank you for spending time with us and good luck!!!

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All information included in this page and all pages throughout Young Money, Smart Money is provided for informational and educational purposes only and should not be taken as investment advice or a recommendation to invest accordingly. Investing involves risk, including a potential for a loss of principal. Educate yourself about all investments and funds you purchase, including their risks, objectives, and fees and expenses before investing. For additional assistance, please contact us or another financial professional for a more detailed review of your specific situation.